00636nam172200217 4500 2000118000002100029001182150041001473270021001883450014002091010018002231020007002411050018002488010033002660350015002990100015003147000022003296060025003516060024003766760010004006870008004101 aStratégie et gestion de la marque industrielleeproduits et service business to businessfPhilippe malavalbLIV aPariscPubli-Uniond1998 aXII_458 p.-6 p. de pluscill.d24 cm1 aindexabibliogr. a285,00 FF afrecfregfre aFR a 000 0 aFRbBBf146737c20010517dBB a2857901194 a2857901194 1aMalavalbPhilippe aMarketing industriel aMarques de commerce a658.8 aADO