TY  - BOOK
AU  - Helfer, Jean-Pierre
AU  - Orsoni, Jacques
TI  - Marketing
T2  - Gestion
SN  - 2711775852
PY  - 2001///
CY  - Paris
PB  - Vuibert
KW  - Marketing
KW  - France
KW  - Guides, manuels, etc
ER  -