TY  - BOOK
AU  - Dyer, Gillian
TI  - Advertising as communication
T2  - Studies in communication
SN  - 0415027810
PY  - 1988///
CY  - London, New York
PB  - Routledge
KW  - Anglais (langue)
KW  - Publicité
KW  - Langage
ER  -